In direct contrast to the many stereotypes (and in many cases, sad truths) surrounding the fashion and beauty industries, MAC Cosmetics is portraying beauty in its own way.
The text underneath the photo reads, “Strike a powerful pose. Stand out and redefine the notion of beauty in a colour collection too irresistible to ignore.”
The style of the photography used in the ad highlights Jelena’s femininity while in no way attempting to hide her incredible physique. The balance of the two goes a long way to show that MAC Cosmetics wasn’t doing this for purely shock value. Read more