Think companies aren’t paying attention to what you say about them online?
Maxipad company, Bodyform, refused to sit by quietly after a man named Richard Neill posted a heated rant on the company’s Facebook page about how women’s periods aren’t accurately represented in television commercials. (Think rollerblading, skydiving, mountain biking, etc.)
Neill’s Facebook post quickly went viral and while a simple reply to the post would have done the job, Bodyform took it a step further. Check out this video response:
In a word? Genius.
In a statement, Yulia Kretova (Brand Controller for Bodyform) said, “We found Richard’s post very amusing and wanted to continue the positive dialogue around periods that this generated.”
If only all maxipad commercials were this much fun to watch, right? Bodyform teamed up with Carat and Rubber Republic to produce this video. You can see Richard’s Facebook post here.
All in all, you might want to think again before pressing “Send” after typing out that rant.